Work — lu&nico

_PIXELESS

_{Perú has one of the highest density of digital billboards in the region, and that means lots of energy spent lighting them up.

Being Heineken one of the largest users of the medium, we decided to do something about it and developed Pixeless, a simple -yet effective- solution that helps reducing up to 35% of energy consumption in ours an everybody else’s ads.}

^{CANNES 2022 - SILVER LION 🦁}

_SUPRADYN

_{In a world where Pharma always communicates it’s products with scientists and 3D graphics, we chose to talk about people.

In a world in which advertising portrays people as overachieving heroes, we chose to talk about everyday efforts and the more-than-physical energy they demand from us.}

300.000 MISTAKES

_{After months of anticipation, everything was ready for the new Tres Cruces Light launch.

But a typo on 300.000 cans left us at the crossroads: We could either scrap them -wasting a lot of money and beer- or do something about it.}

_{DIENTE 2021 - SILVER PROMO&PR

EFFIE LATAM - GOLD

EFFIE PERÚ - GOLD}

_{#VeranoÚnico}

_{When you talk about Fernet Branca, you talk about Argentina. It’s one of our most beloved beverages, but with its massificaton people started losing track of the quality of ingredients and time needed for it to reach our glasses.

So we developed a campaign to show that our favourite drink, is as eager as us for the summer: Twelve months aging this moment.}

^{NATIONAL STREAM}

^{The national government needed to reach the Argentinean youth in order to tell them that it was their turn for the vaccine.

Such an announcement would usually be made through the “Cadena nacional” an old mechanism that replicates the president’s message on all radio stations and TV channels, media outlets that youngsters don’t consume.}

^{DIENTE 2021 - SILVER 🦷}